On the rare occasion, we chance upon an extraordinarily talented human being. We did just that when we had the privilege to chat with the rock star of the global business community, Robert Tran. As CEO of ROBENNY Corporation’s US, Canada and APAC regions, Global Executive Vice President of Capital Investment Group, Shanghai China, and CEO Coach of the CEO Key to Success Show which has over one million subscribers throughout SE Asia, Tran’s influence among Fortune 500 companies spans most regions of the world.  If there’s one thing you do today, read what Tran has to say. He will challenge the way you think about leadership, building relationships, and why customers should never be easy to please…

By Joanne Leila Smith

Born in Vietnam, raised in Ontario, Canada, it was clear from an early age that Robert Tran was no ordinary chap. An exceptional student, out of 23,000 students, Tran held the top ten slot during his entire undergraduate degree in Pharmacy. Under the directive of his parents, Tran says kids from Asian families are generally encouraged into medicine or engineering and he was no exception. Landing a plum role in the R&D department of a pharmaceutical company, after only six months Tran became depressed about his career.

“I realised that I didn’t want to deal with technology, medicine or research. I approached my boss for a transfer into sales and he was very supportive.  I joined the sales team as a young sales assistant and I fell in love with it. Within six years I was the Sales Director for the Asia / Middle East markets. After that, I wanted something with a greater business focus, so I did a Masters in Risk Management. When you work in sales, there is a lot of risk involved for CEOs and entrepreneurs, so it was important to understand the nature of risk,” says Tran.

After completing his Masters, Tran, now 50, joined ROBENNY Corporation in 2000 – a global leader in business development advisory services that caters from SMEs to tier one conglomerates, offering advisory, outsource CEO and executive training services across the entire value chain from strategy to execution.

For those who don’t know what an outsource CEO is, it’s basically a Mary Poppins type character that works parallel with the in-house CEO until they are no longer needed. Some of the typical scenarios that would require an outsource CEO varies and according to Tran

Robert Tran, Joanne Leila Smith, INDVSTRVS, ROBENNY Corporation, Capital Investment Group Shanghai

Robert Tran – The CEO of CEOs

On the rare occasion, we chance upon an extraordinarily talented human being. We did just that when we had the privilege to chat with the rock star of the global business community, Robert Tran. As CEO of ROBENNY Corporation’s US, Canada and APAC regions, Global Executive Vice President of Capital Investment Group, Shanghai...


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