INDVSTRVSFebruary 14, 2020Liftoff CEO Mark Ellis argues Asia Pacific is the market to watch for its dynamism; despite the region’s markets maturing as a whole, cost for all ad formats remains relatively low yet delivers similar levels of engagement compared to other mature markets.
INDVSTRVSNovember 14, 2019Liftoff releases its annual Mobile App Trends Report on the booming app economy. The report claims a cultural shift in consumer purchase behaviour, as subscription rates jumped more than 1.5x YoY.
INDVSTRVSSeptember 17, 2019With consumers expecting faster service than ever before, ensuring a quick organisational responsiveness to unsubscribers leaves the door open for users to re-subscribe to mailing lists at a later date.
INDVSTRVSOctober 8, 2018With the barrage of Social Media Influencers and Life Coaches all competing for eyeballs to float in their brand soup offerings, we discuss why the phrase ‘authentic brand’ will always be an oxymoron.
