INDVSTRVSSeptember 10, 2020Inmarsat Aviation Vice President Dominic Walters says marketing is more important in a crisis than during an economic boom, and argues that a global pandemic is time for marketing departments to ideate, not hibernate, despite short-term challenges.
INDVSTRVSJuly 24, 2020Silverpush CRO Karthik Mehta discusses how AI-powered 'contextual relevance' is helping brands engage customers in targeted video advertising.
INDVSTRVSJuly 7, 2020ADA Chief of Agency and Chief Operating Officer Anurag Gupta dissects social media consumption and what it means for brands in Asia.
INDVSTRVSJune 19, 2020Xaxis Senior Vice President APAC Deepika Nikhilender says for advertisers to remain accountable and most effectively derive value from media spends, it is imperative to bridge the gap between online and offline data to obtain a 360-degree view of your consumer.
INDVSTRVSJune 3, 2020The latest Mobile App Trends Report by Adjust suggests that marketers are beginning to reverse a freeze in ad-spending on user acquisition as shoppers return to pre-COVID consumption patterns. This follows an overall recovery in digital ad spending in general, as the economy prepares for more activity.
INDVSTRVSApril 1, 2020ADA Chief of Agency and COO Anurag Gupta, discusses marketers and messaging as they work to balance sales and sensitivity in advertising during the COVID-19 outbreak.
INDVSTRVSMarch 30, 2020Xaxis Head of Programmatic Strategy APAC Daniel Henriksen discusses how to leverage intelligent advertising and marketing tech to engineer an advantage so brands may achieve a better ROI on their digital media investments.
INDVSTRVSFebruary 14, 2020Liftoff CEO Mark Ellis argues Asia Pacific is the market to watch for its dynamism; despite the region’s markets maturing as a whole, cost for all ad formats remains relatively low yet delivers similar levels of engagement compared to other mature markets.
INDVSTRVSNovember 14, 2019Liftoff releases its annual Mobile App Trends Report on the booming app economy. The report claims a cultural shift in consumer purchase behaviour, as subscription rates jumped more than 1.5x YoY.
INDVSTRVSSeptember 17, 2019With consumers expecting faster service than ever before, ensuring a quick organisational responsiveness to unsubscribers leaves the door open for users to re-subscribe to mailing lists at a later date.
