Former McLaren Racing Exec Dharpan Randhawa takes CEO role at Talisman and IT industry veteran Adrian Jones joins as its Chairman, promising to connect the world of sports to technology.
Former McLaren Racing Exec Dharpan Randhawa takes CEO role at Talisman and IT industry veteran Adrian Jones joins as its Chairman, promising to connect the world of sports to technology.
Inmarsat Aviation Vice President Dominic Walters says marketing is more important in a crisis than during an economic boom, and argues that a global pandemic is time for marketing departments to ideate, not hibernate, despite short-term challenges.
Silverpush CRO Karthik Mehta discusses how AI-powered 'contextual relevance' is helping brands engage customers in targeted video advertising.
ADA Chief of Agency and Chief Operating Officer Anurag Gupta dissects social media consumption and what it means for brands in Asia.
Xaxis Senior Vice President APAC Deepika Nikhilender says for advertisers to remain accountable and most effectively derive value from media spends, it is imperative to bridge the gap between online and offline data to obtain a 360-degree view of your consumer.
The latest Mobile App Trends Report by Adjust suggests that marketers are beginning to reverse a freeze in ad-spending on user acquisition as shoppers return to pre-COVID consumption patterns. This follows an overall recovery in digital ad spending in general, as the economy prepares for more activity.
ADA Chief of Agency and COO Anurag Gupta, discusses marketers and messaging as they work to balance sales and sensitivity in advertising during the COVID-19 outbreak.
Xaxis Head of Programmatic Strategy APAC Daniel Henriksen discusses how to leverage intelligent advertising and marketing tech to engineer an advantage so brands may achieve a better ROI on their digital media investments.
Liftoff CEO Mark Ellis argues Asia Pacific is the market to watch for its dynamism; despite the region’s markets maturing as a whole, cost for all ad formats remains relatively low yet delivers similar levels of engagement compared to other mature markets.
Liftoff releases its annual Mobile App Trends Report on the booming app economy. The report claims a cultural shift in consumer purchase behaviour, as subscription rates jumped more than 1.5x YoY.