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Influencers-Must-Avoid-Woke-Washing-Advocate-with-Sincerity.jpg
ARTISANSCULTURE CHOCK

Influencers Must Avoid Woke Washing, Advocate Sincerely

INDVSTRVSJanuary 11, 2021

INCA APAC Client Development Executive Madeline Mak discusses why one-off and short-term diversity campaigns or cause-related posts are insufficient. Instead, Mak argues influencers and brands must continue to be transparent and committed.

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