INDVSTRVSMarch 30, 2020Xaxis Head of Programmatic Strategy APAC Daniel Henriksen discusses how to leverage intelligent advertising and marketing tech to engineer an advantage so brands may achieve a better ROI on their digital media investments.
INDVSTRVSMarch 30, 2020
INDVSTRVSNovember 14, 2019Socialbakers CEO Yuval Ben-Itzhak says 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. For 2020, Ben-Itzhak dishes the scoop on digital marketing hotspots to watch out for on the global social media landscape.
INDVSTRVSNovember 14, 2019Liftoff releases its annual Mobile App Trends Report on the booming app economy. The report claims a cultural shift in consumer purchase behaviour, as subscription rates jumped more than 1.5x YoY.
INDVSTRVSMarch 18, 2019The bleisure industry gets a boost with Singapore-based start-up Tribe Theory securing SGD 1 million in seed funding as part of its ambition to grow the recently launched, Tribe Theory Academy -an entrepreneurship community concept in SE Asia.
INDVSTRVSNovember 28, 2018Clickbait is old news as Chat Advertising surpasses even the most popular video ads - which currently make up more than half of digital ad campaign spends. Bot-based ads are closing sales faster than you can say Suri, making it the number one preference of digital marketing agencies.