Xaxis Senior Vice President APAC Deepika Nikhilender says for advertisers to remain accountable and most effectively derive value from media spends, it is imperative to bridge the gap between online and offline data to obtain a 360-degree view of your consumer.
Stop the press! No wait, carry on... The Google Insights for Brands Report 2020 for ASEAN is in and our resident Technologist Joseph Smith hilariously dissects what we all know we want; convenience, best value and salted-egg snacks.
According to a recent Zebra Study, 86 percent of millennials abandon in-store purchases in APAC, led by out-of-stocks. Almost 30 percent of shoppers leave a store to purchase the same item for less online.
Liftoff CEO Mark Ellis argues Asia Pacific is the market to watch for its dynamism; despite the region’s markets maturing as a whole, cost for all ad formats remains relatively low yet delivers similar levels of engagement compared to other mature markets.
Clickbait is old news as Chat Advertising surpasses even the most popular video ads - which currently make up more than half of digital ad campaign spends. Bot-based ads are closing sales faster than you can say Suri, making it the number one preference of digital marketing agencies.