Dynatrace Cloud Strategist APAC Myvrin Yap says when BizDevOps strategies are put in place, they have the tangible effect of breaking down disruptive silos within organisations, which consequently, enhances overall user experience.
With consumers expecting faster service than ever before, ensuring a quick organisational responsiveness to unsubscribers leaves the door open for users to re-subscribe to mailing lists at a later date.
TIBCO Senior Vice President Erich Gerber says personalising consumer interactions so customers have a great experience means they are likely to buy more, be more loyal and most importantly, tell their friends.
New York Based CitiXsys CEO Kamal Karmakar discusses the perils and perks of omnichannel sales and says there’s a fine line between giving and gimmick when it comes to generating revenue and customer loyalty.
We sat down with India’s first SaaS unicorn Freshworks Chief Revenue Officer Sidharth Malik to discuss what true customer engagement looks like, the challenges of driving cross-regional sales growth and why Singapore is O! So hot for tech startups in ASEAN.