Carro Founder and CEO Aaron Tan says that in the future, the car market will have plenty of competition from smaller dealerships with a heavy emphasis on selling direct to consumers digitally and argues that incumbents cannot afford to be slow to jump on the wagon...
Inmarsat Aviation Vice President Dominic Walters says marketing is more important in a crisis than during an economic boom, and argues that a global pandemic is time for marketing departments to ideate, not hibernate, despite short-term challenges.
President of Uniphore APAC Ravi Saraogi says two-thirds of client conversions fail in Singapore due to poor customer service and shares how conversational service automation may help vendors close the sale.
Dynatrace Cloud Strategist APAC Myvrin Yap says when BizDevOps strategies are put in place, they have the tangible effect of breaking down disruptive silos within organisations, which consequently, enhances overall user experience.
With consumers expecting faster service than ever before, ensuring a quick organisational responsiveness to unsubscribers leaves the door open for users to re-subscribe to mailing lists at a later date.
TIBCO Senior Vice President Erich Gerber says personalising consumer interactions so customers have a great experience means they are likely to buy more, be more loyal and most importantly, tell their friends.