INDVSTRVSOctober 8, 2018With the barrage of Social Media Influencers and Life Coaches all competing for eyeballs to float in their brand soup offerings, we discuss why the phrase ‘authentic brand’ will always be an oxymoron.
INDVSTRVSOctober 8, 2018
INDVSTRVSOctober 3, 2017The death of any brand is to be viewed as culturally unremarkable. We unpack what organisational culture means and how good culture turns employees into happy brand ambassadors.
INDVSTRVSSeptember 14, 2017While Social Media is an invaluable and inexpensive way for organisations to build brand awareness and customer loyalty, when things go wrong, the spiral into a PR-crisis is immediate and brutal. We chat about ways to contain the odd spot fire from spreading like wildfire.
INDVSTRVSOctober 26, 2016The first thing that Retail Futurist Howard Saunders will tell you is that he is not the B2B guy who is going to solve your shelving space issues. We chat with the delightful ‘Gordon Ramsey of Retail’ and delve into the mysteries and wonders of consumer behaviour, cynicism and what’s on trend in the fashion capital of the world, New York City.