INDVSTRVSJune 3, 2020

The latest Mobile App Trends Report by Adjust suggests that marketers are beginning to reverse a freeze in ad-spending on user acquisition as shoppers return to pre-COVID consumption patterns. This follows an overall recovery in digital ad spending in general, as the economy prepares for more activity.

INDVSTRVSJune 30, 2019

Integrating Artificial Intelligence and Machine Learning into your existing business apps may allow you to gain an edge over your competitors. Arkenea Founder Rahul Varshneya shares how these new technologies have enormous untapped potential in terms of increasing customer engagement and retention.