SAS and Microsoft Azure Join Forces for GTM Strategies

SAS and Microsoft Azure Join Forces for GTM Strategies

June 16, 2020

Microsoft and SAS announces an extensive technology and go-to-market strategic partnership, as SAS’ AI and analytics will more tightly integrate with Microsoft Azure.

According to Microsoft Executive Vice President of Cloud and AI Scott Guthrie, the two companies will enable customers to easily run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives.

As part of the partnership, Guthrie says the companies will migrate SAS’ analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud.  The aim is for SAS’ industry solutions to add value to Microsoft’s customers across health care, financial services and other industries.

According to Guthrie, this partnership builds on SAS integrations across Microsoft cloud solutions for Azure, Dynamics 365, Microsoft 365 and Power Platform and supports the companies’ shared vision to further democratize AI and analytics.

“Through this partnership, Microsoft and SAS will help our customers accelerate growth and find new ways to drive innovation with a broad set of SAS Analytics offerings on Microsoft Azure. SAS, with its recognized expertise in analytics, data science and machine learning, is a strategic partner for Microsoft, and together we will help customers across dozens of industries and horizontals address their most critical and complex analytical challenges,” says Guthrie.

Commenting on the partnership, SAS CTO and COO Oliver Schabenberger says to provide a seamless experience and help organizations accelerate their cloud transformation initiatives, SAS and Microsoft are working together to ensure that SAS products and solutions can be successfully deployed and run effectively on Azure.

“SAS and Microsoft have a shared vision of helping customers accelerate their digital transformation initiatives. We both understand that it is about enrichment of data and improving lives through better decisions. Partnering with Microsoft gives customers a more seamless path to the cloud that provides faster, more powerful and easier access to SAS solutions and enables trusted decisions with analytics that everyone – regardless of skill level – can understand,” says Schabenberger.

Schabenberger claims this will include optimizing SAS Viya, the latest release of the company’s cloud-native offering, for Azure as well as integrating SAS’ deep portfolio of industry solutions, from fraud to risk to retail, into the Azure Marketplace to provide improved productivity and enhanced business outcomes for customers.

Additionally, through the partnership, Microsoft and SAS says they will explore opportunities to integrate SAS analytics capabilities, including industry-specific models, within Azure and Dynamics 365 and build new market-ready joint solutions for customers that are natively integrated with SAS services across multiple vertical industries.

The partnership claims this further integration will enable SAS customers to capitalize on the scalability and flexibility of the cloud for their analytics and AI workloads. For example, Microsoft and SAS claims they are already empowering customers with solutions that help them capitalize at scale on the vast amount of data being generated by the Internet of Things by combining Microsoft’s Azure IoT platform with SAS’ edge-to-cloud IoT analytics and AI capabilities. Currently, the Town of Cary, NC, is using a joint IoT offering from Microsoft and SAS to power a critical flood prediction solution. Cary’s CIO Nicole Raimundo says this solution has enabled them to improve emergency response time.

“Localized flooding is something all communities experience, and ours is no exception. Using sensors, weather data, SAS IoT analytics and the Azure IoT platform, we expect to increase situational awareness of rising stream levels, predict where flooding might occur, and improve our emergency response through automation. Cary is also proud to be able to share this data with our neighbouring communities to help them better serve their citizens,” says Raimundo.

Supported with joint co-selling and go-to-market activities, additional SAS products and solutions is planned to roll out out later this year. The partnership says this will enable SAS and Microsoft customers to address some of their most critical and complex analytical challenges while fostering continuous innovation. SAS says it is also committed to using Microsoft 365 and Dynamics 365 to power its internal operations.

(Ed. To learn more about the SAS and Microsoft partnership, click here.)

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