Every purchase supports our #FreelContentJournalism Movement to provide readers with free and real content; no pay-walls, no third-party advertisers, no fees, no donations – just 100% uncompromised editorials curating the latest cross-industry developments, trends and long-form features on business superstars from around the globe.

Editor's Pick: This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy.

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it’s a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.

Product Description