TaFF elevates local fashion designers with the debut of OneOrchard.Store. The platform aims to showcase Asia’s best designers while aiding the retail sector’s recovery based on the namesake of one of Singapore’s most famous high street boulevards.
In response to the rapid changes taking place across the fashion industry, Textile and Fashion Federation (TaFF) will be launching an e-commerce platform, OneOrchard.Store to tackle the current challenges and present an opportunity for sustenance within the Singapore retail market. The platform is expected to debut on June 19, 2020 and will feature a diverse range of locally-based designers from emerging to established labels.
TaFF’s media spokesperson Jiayi Wong says by aggregating and galvanise locally-based brands to market, OneOrchard.Store seeks to showcase and facilitate exposure of these designers locally, regionally and globally, contributing to a sustainable retail ecosystem.
“The launch of OneOrchard.Store is an essential step in the development of our long-term commitment in boosting the local fashion industry and promoting the local retail ecosystem. In support of the recovery and the opening of physical retail, we hope this platform can complement those efforts and carry on working towards building a sustainable retail landscape,” says Wong.
TaFF says the curated platform introduces contemporary designers and innovative businesses in Singapore, as well as allowing entrepreneurs to be one step closer to shoppers through the concept of ‘discovery’.
The Federation says shoppers can expect a seamless user journey through an intuitive digital experience, bringing ease and convenience to continue supporting local businesses. TaFF has chosen an extensive portfolio of homegrown talents to showcase on the platform, ranging from womenswear to accessories and childrens’ wear. Customers can expect to see coveted brands such as Adrian Furstenberg, Ans.ein, Bells & Birds, Carrie K, Forbidden Hill, GINLEE Studio, Hher, Josee P, Ling Wu, Minor Miracles, OETEO, Plain Supplies, Quintessential, Ranee of Sarawak, r y e, Shirt Number White, The Form, Top Middle Base (nena), Weekend Sundries, Ying The Label and more.
Following the OneOrchard.Store launch, TaFF says it recently conducted a Consumer Sentiment Survey to further understand how the COVID-19 pandemic has impacted consumer’s spending behavior and its implications to the retail industry in Singapore.
One of the key findings from the survey is the popularity of shopping on label eCommerce platforms among respondents. As TaFF says its mission is to raise the visibility of local fashion brands and businesses at home and overseas, TaFF says this further affirms the need to create an alternative sales channel for home-grown fashion and lifestyle brands.
Other key findings suggest local brands are just as popular as foreign brands with an overwhelming 86% of respondents saying they will make a repeat purchase of a local brand. It also claims consumers across all age and income groups are almost equally likely to buy local.