INDVSTRVSNovember 9, 2017

Ascetics (colloquially known as babas) in India are re-inventing themselves as business gurus. The well-known baba Ramdev has not only become the de facto brand ambassador of yoga in India and abroad, he is also powering Patanjali Ayurved, an FMCG brand which has disrupted the mojo of deep-pocketed domestic and global giants.

INDVSTRVSSeptember 27, 2017

Bathrooms are increasingly moving beyond utility to becoming an extension of experimental living spaces. In India, it is USD 2 billion industry that is growing at a compound annual growth rate of 17-18 percent per year, and is estimated to grow by 20 percent in the next five years.