ABOUT US


INDVSTRVS Managing Editor Joanne Leila Smith discusses why Content Marketing is killing Journalism at Chillon Castle, Switzerland, 2018.

INDVSTRVS Managing Editor Joanne Leila Smith discusses why Content Marketing is killing Journalism at Chillon Castle, Switzerland, 2018.

INDVSTRVS was launched in November 2016. It is currently the only digital cross-sector publication that produces 100% long-form editorials with a focus on international development, innovation and human excellence in business.

Our brand promise is No Clickbait. No Gossip. Just Business.

INDVSTRVS is a world first platform for the #FreelContent Journalism Movement.  We believe online content should be free and real – i.e. no paid subscriptions to read content marketing or paid advertorials. Stories are selected by quality, merit and relevance to the reader.

We believe that by removing traditional advertising revenue models in media, fake news and spreading of propaganda will be much harder to propagate.

Since launching, we have reached millions of readers on a tiny budget, proving that readers want access to free and real content.

As far as we are aware, most of our competitors publish paid content and unverifiable gossip, which is often masked as editorial. This is an extraordinary practice given it goes against international best practice standards in Journalism.

To this end, our aim is to bring integrity back into Journalism, by building the platform, lead by example, and then disseminate our message through educational institutions in the hope that the next generation of Journalists understand that without integrity, Journalism is reduced to nothing more than propaganda.

If you stand for what we stand for, we want to hear from you. Email Joanne at editor@indvstrvs.com